A/B split testing question

[Tony]

Greetings!

im trying to do my first A/B test (http://en.wikipedia.org/wiki/A/
B_testing). so far ive only found
http://visualwebsiteoptimizer.com/s...significance-calculator-spreadsheet-in-excel/

My question is this though - how do i transform that one so it
calculates the various ROIs of multiple ad networks, through multiple
ad campaigns, through multiple market segments (oversized women in new
york, chicago and los angeles), through various times of the day,
through various times of the year?

Is such a thing even possible?

Many thanks!

Tony

 

[James Ravenswood]

Greetings!

im trying to do my first A/B test (http://en.wikipedia.org/wiki/A/
B_testing). so far ive only foundhttp://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-signi...

My question is this though - how do i transform that one so it
calculates the various ROIs of multiple ad networks, through multiple
ad campaigns, through multiple market segments (oversized women in new
york, chicago and los angeles), through various times of the day,
through various times of the year?

Is such a thing even possible?

Many thanks!

Tony

You need to calculate or gather the ROIs for various combinations of
the independent variable into a single table with each IV occupying a
different column. Then use a Pivot Table.