Bound images in Access forms

[Clive]

If I follow the Access Help instructions to display a
bound image on a form then I end up with an icon.

I have inserted .bmp/.tif images into an OLE Object field
in a table using Insert Object Browse. This results in
a 'Package'. (I'm using Access 2002 under XP Home.)

I then created a Bound Object Frame on a form linked to
the OLE Object field. This results in an icon of the image
being displayed, rather than the image itself. How do I
get the image itself to display?

I know this should be trivial, but I'm trying to save
time. Is it anything to do with the arrival of
the 'Package' technology?

Thanks for anyone's assistance.