Cloaked text

[DJ]

I have been reading a lot about the spiders and web rating. It is obvious
that any business who wants to gain traffic immediately needs to please the
spiders (and get them to the site quickly) as well as pay per click etc.

I understand after reading that the spiders are looking for actual content
as much or more than keywords, however the content is only that on the index
page. Is it possible using Publisher not to show the index page on the web?
how about creating font with no "fill" sort of like a text box? This would
allow content which one needs on the index page without beign seen by the
viewer, just the spider.

All the requied content on my web design is on linked pages etc. Much
easier than reading too much on a landing page.

Let me know what is possibel, this is my first web design and web
advertisement for a business.

 

[Rob Giordano \(Crash\)]

that's called stuffing a page...and search engines will penalize you for it.
(it's an old trick making the stuffed text the same color as the
background).


|I have been reading a lot about the spiders and web rating. It is obvious
| that any business who wants to gain traffic immediately needs to please
the
| spiders (and get them to the site quickly) as well as pay per click etc.
|
| I understand after reading that the spiders are looking for actual content
| as much or more than keywords, however the content is only that on the
index
| page. Is it possible using Publisher not to show the index page on the
web?
| how about creating font with no "fill" sort of like a text box? This
would
| allow content which one needs on the index page without beign seen by the
| viewer, just the spider.
|
| All the requied content on my web design is on linked pages etc. Much
| easier than reading too much on a landing page.
|
| Let me know what is possibel, this is my first web design and web
| advertisement for a business.
|
|
| --
| are we havin fun yet?

 

[Mike Koewler]

DJ,

Spiders will follow links on your home page, unless you tell them not
to. Just make sure your links are readable (read: don't use javascript
for links - if you must have a Nav bar that uses JS, include a text only
nav bar someplace on the page).

<Soapbox>
Since there have been so many posts about search engines and site
rankings recently, IMO this needs repeated: if anyone designing a site
believes "If you build it, they will come" I would love to show you a
beautiful bridge I have for sale. There are millions - millions of web
sites and thousands more (maybe tens of thousands) are being added every
day. If you are in any way, shape or form expecting Google or another
Search Engine to suddenly bring hundreds of visitors your way, you are
delusional.

Read up on SEO, what the spiders look for, what not to do as well as
what to do but keep in mind, there is no magical elixer for high
rankings. The key seems to be links from other pages - pages that
already have been spidered and rank fairly high. Get a link on these
pages and your site will show up.
</soapbox>

Mike

 

[DavidF]

In addition to what the others have said, and before you go much further
read the following article...you might want to use different software to
produce your site:
http://msmvps.com/blogs/dbartosik/articles/80566.aspx

DavidF

 

[DJ]

Appreciate the info, had already read the article. I should have figured if
I could think of it so would the spiders....

As stated I am using a shoe string budget and had never thought of web
design on my "to do" list. Is there quality freeware available that will
allow me more "lattitude" without a long learning curve? From what I have
read the textual input being close tot eh top of the file or the rest of the
file being marked for spiders not to read is important. Hopefully this is
not hard to learn to do.

I have a lot of background in graphical interface programming, up to and
including Pro-E. I have not done any code scripting in many years (algol w??
and early dos Laugh). Any ideas?

Thanks

 

[Mike Koewler]

DJ,

Nvu - http://www.nvu.com/index.php is supposedly a great program and it
is free. You can always download it and give it a try.

Mike

 

[DavidF]

Personally I wouldn't get that caught up with SEO and spiders at this point.
There are people that work full time and spend huge dollars trying to get
sites in the top ten of search engines, and not too many days goes by that I
don't get an email from some outfit or person that promises to get my site
there for only a zillion dollars. As Mike pointed out, you should pay
attention to this subject, but if you have good unique content, the search
engines will find you.

I went through a webdesign workshop once and the instructor suggested to
forget all about SEO. He suggested that you need to drive people to your
site using print advertising, and other forms of local advertising. Put your
website in every print ad, on every business card, on every postcard you
mail, on every letter, on every sign, etc. etc.

The software you use is not so important as the content, in my opinion. The
only reason I suggest people read David's article is that I think sometimes
people don't have a realistic view of what Publisher can do, and before they
invest a lot of time in building a site with Publisher, I think its
important to have some clear goals, and then decide if the relatively simple
static site that you can build with Publisher is workable. Perhaps, I
shouldn't point out the limitations of using a DTP to produce a website, but
at least you will have the information you need to decide.

DavidF

 

[DJ]

I know that three years ago key words drove the market, it was obvious that
large companies would eventually work past the limitations of that system. I
am glad that I have checked some spider view software and have some idea of
what it does. A little knowledge goes a long way and time in commercial site
is agaisnt you (succeeding).

I will probably be pay per click especialy at first, this will get the
spiders to the site and some clicks started, with careful choice of keywords
and using the "local" versions of google and yahoo searches I can maximize
returns (hopefully).

As in any business start, time and money are against one, there is always
competition, and the returns MUST justify any expense. Personal time used is
the only "freebee". Thanks again for the fun online , great knowledge here.
I may have to come back (lets hope not too soon).

 

[Carrie]

I have been reading a lot about the spiders and web rating. It is obvious
that any business who wants to gain traffic immediately needs to please
the
spiders (and get them to the site quickly) as well as pay per click etc.

I understand after reading that the spiders are looking for actual content
as much or more than keywords, however the content is only that on the
index
page. Is it possible using Publisher not to show the index page on the
web?
how about creating font with no "fill" sort of like a text box? This
would
allow content which one needs on the index page without beign seen by the
viewer, just the spider.

All the requied content on my web design is on linked pages etc. Much
easier than reading too much on a landing page.

Let me know what is possibel, this is my first web design and web
advertisement for a business.

I can't believe I actually read this and understand what you're
talking about (LOL)

Sometimes I can't believe I can actually "talk" computer

I'm having fun, it beats washing the dishes...

~ Carrie

 

[JoAnn Paules [MVP]]

Carrie dear,

*Anything* beats doing dishes. And I talk to my computer too. Some of what I
have to say isn't even fit for mature audiences and some of that is quite
humorous. ;-)

--

JoAnn Paules
MVP Microsoft [Publisher]

~~~~~
How to ask a question
http://support.microsoft.com/KB/555375

 

[Rob Giordano \(Crash\)]

Washin' them is not so bad, it's drying them and putting them away that's
annoying - same for washing clothes.



| Carrie dear,
|
| *Anything* beats doing dishes. And I talk to my computer too. Some of what
I
| have to say isn't even fit for mature audiences and some of that is quite
| humorous. ;-)
|
| --
|
| JoAnn Paules
| MVP Microsoft [Publisher]
|
| ~~~~~
| How to ask a question
| http://support.microsoft.com/KB/555375
|
|
|
|
| | >
| > | >>I have been reading a lot about the spiders and web rating. It is
obvious
| >> that any business who wants to gain traffic immediately needs to please
| >> the
| >> spiders (and get them to the site quickly) as well as pay per click
etc.
| >>
| >> I understand after reading that the spiders are looking for actual
| >> content
| >> as much or more than keywords, however the content is only that on the
| >> index
| >> page. Is it possible using Publisher not to show the index page on the
| >> web?
| >> how about creating font with no "fill" sort of like a text box? This
| >> would
| >> allow content which one needs on the index page without beign seen by
the
| >> viewer, just the spider.
| >>
| >> All the requied content on my web design is on linked pages etc. Much
| >> easier than reading too much on a landing page.
| >>
| >> Let me know what is possibel, this is my first web design and web
| >> advertisement for a business.
| >>
| >>
| >> --
| >> are we havin fun yet?
| >
| > I can't believe I actually read this and understand what you're
| > talking about (LOL)
| >
| > Sometimes I can't believe I can actually "talk" computer
| >
| > I'm having fun, it beats washing the dishes...
| >
| > ~ Carrie
| >
|
|