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Hello,
The 3 Big Lies You've Been Told About Making Enough Money to Live Your
Dream ...
or ... "How I Lost and Re-Found the Dream" (Part I)
by Mark Joyner
Tell me if this sounds familiar to you:
Step 1: You decide you're sick of your job.
You're tired of waking up every morning to do something you don't enjoy.
You're tired of being mistreated.
You're tired of being a slave.
You're tired.
You realize it will take you years to get the money you need to live your
dreams.
When I decided to go into business for myself my motivations were very much
the same. Army pay, even as an officer, wasn't so great ...
Step 2: You decide "enough is enough". You look for other options.
Maybe you can go into business for yourself? There has to be a better way,
right?
You start doing research and you're overwhelmed with the options. You
decide, though, that it's better to work for yourself than someone else, so
you know that one way or another you will quit your "day job".
Big Lie #1: "Be your own boss and your life will be easier."
There is a truer saying that goes, "the toughest boss you'll ever have is
yourself."
Working for yourself has a tremendous amount of uncertainty, and requires a
tremendous amount of effort.
It can be rewarding, but it's all up to you at this point. Most
self-employed people I know work more hours - not less. The one nice thing
you can't deny, though, is that it does put you in control of your destiny
(but only if you avoid the following pitfalls!).
Step 3: You make the big choice: start your own business or participate in a
business opportunity (franchise, network marketing, affiliate, etc ...)
Like most people, you probably went the easy route first. You started
promoting a business opportunity, or maybe even several of them ...
You spent a heap of money on books and tools. You worked late into the
night. You neglected your social life ("Hey, I'm pursuing my dream - my
life can wait.")
And in the end for what?
After a few months you do the math ... If you had put the same hours into
overtime at your job you would have made more money ...
And then someone tells you the "big secret": "the only way to make money is
to sell your own product!"
Big Lie #2: "The only way to make real money is to sell your own product."
Well, you may gross more money ... but you probably won't make more money.
The cost of running a business, even when you are the only employee, can be
quite high.
At our peak of 40 employees, Aesop.com (and all of our subsidiaries) cost
$250,000 per month to operate!
Even when you're doing millions of dollars per year in business, you may not
end up with much at the end of the day ...
Step 4: You go into business for yourself.
You're now totally in control.
The money goes straight to you and you're happy. When you get those first
few sales you're fired up!
At the end of the first couple months, though, you realize that your
business is getting out of control. There is too much to do and you're now
sleeping even less than before.
Someone tells you: "Why do all the work yourself? Hire some employees and
let them do the work!"
Big Lie #3: "Just hire some employees and you can kick back while they do
the work."
I can assure you that anyone who gives that advice doesn't have any
employees of their own. It's a great theory, but in reality it doesn't end
up that way.
Looking back on it, there is not one day that I've had to work less because
of the people in my employ.
No offense to them ... I've had some great employees - some of them were
superb. But ultimately (and ironically) my life was never easier as a
result.
In fact, I don't think I've worked less than 12 hours a day (usually more
like 16 hours) in the last several years ... And that's almost every single
day - including weekends.
Now, I did have my staff develop some pretty amazing systems to automate our
business and that helped tremendously. My problem was that we kept growing
and building. If anything, we should have used the automation to its
fullest and kept things simple.
Step 5: Where the heck are you now?
Now you're working more hours, your life is more complex than ever before,
you experience stress every moment you're awake and when you sleep you don't
really rest - you toss and turn every night worrying about business "issues"
(but we're so brainwashed into believing running a business is our key to
happiness that we call them "issues" instead of "problems").
Does that sound like you?
Of course it does. This is the story I hear from almost every business
owner I know. There are a few exceptions who have used a skillful
combination of automation and outsourcing, but the vast majority have
relived the above story to one degree or another.
I personally lost track of my own dream along the way ... I started down my
entrepreneurial path to get personal freedom, but I ended up losing freedom
rather than gaining it.
"Freedom to do what," you ask?
Well, I don't even have to tell you what my dream is ... You know what I
mean because you have your own dream. It's what got you walking down this
path to begin with.
Maybe you wanted to buy a boat and live on the water ...
Maybe you wanted to go back to school ...
Maybe you wanted to be an artist ...
Maybe you just wanted to have more time to spend with your children ...
But it all went back to money, didn't it? You didn't have enough money or
time to pursue this dream, so you got into business - thinking that it would
take your troubles away.
Instead you woke up one day and realized that you weren't living your dream
at all. In fact, your life had become much much harder.
Is There an Answer?
In Part II I'll tell you about how I'm addressing this problem in my own
life.
I'll show you my theory and what I believe to be a great solution to this
problem.
Let me tell you right now, though - if you're looking for an answer that
won't take any time and effort on your part, you won't hear that from me.
Such a thing doesn't exist.
What I will show you, though, is a path that will allow you to set up income
streams that will give you a certain amount of freedom.
It's a realistic plan that definitely works.
Stay tuned for Part II - The Answer.
All the best,
Mark
Mark Joyner
#1 Best-Selling Author, "MindControlMarketing.com"
Jason Leon Guerrero
The 3 Big Lies You've Been Told About Making Enough Money to Live Your
Dream ...
or ... "How I Lost and Re-Found the Dream" (Part I)
by Mark Joyner
Tell me if this sounds familiar to you:
Step 1: You decide you're sick of your job.
You're tired of waking up every morning to do something you don't enjoy.
You're tired of being mistreated.
You're tired of being a slave.
You're tired.
You realize it will take you years to get the money you need to live your
dreams.
When I decided to go into business for myself my motivations were very much
the same. Army pay, even as an officer, wasn't so great ...
Step 2: You decide "enough is enough". You look for other options.
Maybe you can go into business for yourself? There has to be a better way,
right?
You start doing research and you're overwhelmed with the options. You
decide, though, that it's better to work for yourself than someone else, so
you know that one way or another you will quit your "day job".
Big Lie #1: "Be your own boss and your life will be easier."
There is a truer saying that goes, "the toughest boss you'll ever have is
yourself."
Working for yourself has a tremendous amount of uncertainty, and requires a
tremendous amount of effort.
It can be rewarding, but it's all up to you at this point. Most
self-employed people I know work more hours - not less. The one nice thing
you can't deny, though, is that it does put you in control of your destiny
(but only if you avoid the following pitfalls!).
Step 3: You make the big choice: start your own business or participate in a
business opportunity (franchise, network marketing, affiliate, etc ...)
Like most people, you probably went the easy route first. You started
promoting a business opportunity, or maybe even several of them ...
You spent a heap of money on books and tools. You worked late into the
night. You neglected your social life ("Hey, I'm pursuing my dream - my
life can wait.")
And in the end for what?
After a few months you do the math ... If you had put the same hours into
overtime at your job you would have made more money ...
And then someone tells you the "big secret": "the only way to make money is
to sell your own product!"
Big Lie #2: "The only way to make real money is to sell your own product."
Well, you may gross more money ... but you probably won't make more money.
The cost of running a business, even when you are the only employee, can be
quite high.
At our peak of 40 employees, Aesop.com (and all of our subsidiaries) cost
$250,000 per month to operate!
Even when you're doing millions of dollars per year in business, you may not
end up with much at the end of the day ...
Step 4: You go into business for yourself.
You're now totally in control.
The money goes straight to you and you're happy. When you get those first
few sales you're fired up!
At the end of the first couple months, though, you realize that your
business is getting out of control. There is too much to do and you're now
sleeping even less than before.
Someone tells you: "Why do all the work yourself? Hire some employees and
let them do the work!"
Big Lie #3: "Just hire some employees and you can kick back while they do
the work."
I can assure you that anyone who gives that advice doesn't have any
employees of their own. It's a great theory, but in reality it doesn't end
up that way.
Looking back on it, there is not one day that I've had to work less because
of the people in my employ.
No offense to them ... I've had some great employees - some of them were
superb. But ultimately (and ironically) my life was never easier as a
result.
In fact, I don't think I've worked less than 12 hours a day (usually more
like 16 hours) in the last several years ... And that's almost every single
day - including weekends.
Now, I did have my staff develop some pretty amazing systems to automate our
business and that helped tremendously. My problem was that we kept growing
and building. If anything, we should have used the automation to its
fullest and kept things simple.
Step 5: Where the heck are you now?
Now you're working more hours, your life is more complex than ever before,
you experience stress every moment you're awake and when you sleep you don't
really rest - you toss and turn every night worrying about business "issues"
(but we're so brainwashed into believing running a business is our key to
happiness that we call them "issues" instead of "problems").
Does that sound like you?
Of course it does. This is the story I hear from almost every business
owner I know. There are a few exceptions who have used a skillful
combination of automation and outsourcing, but the vast majority have
relived the above story to one degree or another.
I personally lost track of my own dream along the way ... I started down my
entrepreneurial path to get personal freedom, but I ended up losing freedom
rather than gaining it.
"Freedom to do what," you ask?
Well, I don't even have to tell you what my dream is ... You know what I
mean because you have your own dream. It's what got you walking down this
path to begin with.
Maybe you wanted to buy a boat and live on the water ...
Maybe you wanted to go back to school ...
Maybe you wanted to be an artist ...
Maybe you just wanted to have more time to spend with your children ...
But it all went back to money, didn't it? You didn't have enough money or
time to pursue this dream, so you got into business - thinking that it would
take your troubles away.
Instead you woke up one day and realized that you weren't living your dream
at all. In fact, your life had become much much harder.
Is There an Answer?
In Part II I'll tell you about how I'm addressing this problem in my own
life.
I'll show you my theory and what I believe to be a great solution to this
problem.
Let me tell you right now, though - if you're looking for an answer that
won't take any time and effort on your part, you won't hear that from me.
Such a thing doesn't exist.
What I will show you, though, is a path that will allow you to set up income
streams that will give you a certain amount of freedom.
It's a realistic plan that definitely works.
Stay tuned for Part II - The Answer.
All the best,
Mark
Mark Joyner
#1 Best-Selling Author, "MindControlMarketing.com"
Jason Leon Guerrero