Perhaps that is what the OP meant, but I would call that "importing" the
map, not to get picky about the semantics.
And yes, you can insert the code, but I think you would also need to use an
iframe unless you just want to link to the map. I think I tried that a few
times, but it was faster to capture the map, save as an image, and insert
it...it loaded more quickly...if memory serves...and it often fails me these
days ;-)
DavidF