Hi Ed
I don't think there are any hard and fast rules here, as your books on
typography will have suggested. Relevant considerations include:
1. The general "feel" you want your book to have. Is it to be informal and
modern, or traditional and formal?
2. The size of the printed book and the size of the margins. The choice of
font, font size and leading (the vertical space between lines) depends on
how wide the block of text is. Newspapers, for example, frequently print in
7pt type. This would be much too small for the width of an A4 page, but it
works with the narrow columns of a newspaper.
3. The type of paper. If you have really shiny, smooth paper, you can use a
font with very thin, delicate serifs. But if you have paper that is not
really smooth, then the ink on the delicate serifs will disappear into the
"valleys" in the paper, and the whole thing will look very irregular.
4. How important the text is to the book. If it's a novel, then you would
want readers to read it, so legibility is important. If it's a coffee table
book of pictures with little text, then legibility won't matter so much.
5. In choosing pairs of fonts, it is currently very fashionable to use a
serif font for body text and a sans-serif font for headings.
6. If you're using Word, set up the styles for your document on the
principles discussed at
How styles in Microsoft Word cascade
http://www.ShaunaKelly.com/word/styles/HowStylesCascade.html
This will make it easy to make complete changes to your text with only three
or four mouse clicks.
7. When in doubt, use Times New Roman <g>.
Hope this helps.
Shauna Kelly. Microsoft MVP.
http://www.shaunakelly.com/word