Val said:
want to keep selling upgrades and revisions to existing customers, and
grab all the up and coming users as they can - why do you think MS
practically gives away software to students?
Yes, I understand this.
Before, M$ published interface standards, so all who wrote programs for
Windows would build upon user knowledge of the interface, and could
concentrate the learning on the specifics of the program at hand.
Now they've tossed all that out the window.
Yes, they have. Why? Perhaps they believe that long-time individual
user BUYERS still using Office have chosen for some reason not to
switch to alternatives by now will eventually upgrade, grudgingly or
not, and corporate buyers will upgrade eventually too, probably slowly
but almost certainly nevertheless.
What they want to do is make it more difficult for people who use
Office at work to be able to use something else at home. To the extent
OpenOffice has made inroads, I doubt it was due to IT shops evaluating
it and finding it better on a cost/performance basis but from end
users showing that to be the case. Microsoft want to stamp out that
possibility.
As to locking in customers by a unique interface, when has that alone
ever worked?
...
No one patented menus and icons. Well, Xerox PARC didn't, and anyone
else couldn't because Xerox PARC was prior art. So menu and icon UI
couldn't be used for customer lock-in. But there's a history of
companies trying to do so. Ever heard about the Lotus Development Corp
lawsuits? They sued Mosaic Software and Paperback Software
International (and later Borland International) over the use of menus
nearly identical to Lotus 1-2-3's. Lotus won the first two and lost
the third, and because they were so intently focused on those
lawsuits, they missed the rise of Windows.
Microsoft didn't need to try very hard with Windows after 1995 or
Office after 1997. They had locks on those markets. Lotus Development
Corp was bought by IBM and all products other than Notes/Domino were
effectively abandoned. WordPerfect Office, which includes Quattro Pro,
became a lower quality product as it was sold from one company to
another from the mid-1990s on and is now actively unpleasant to try to
use.
OpenOffice/StarOffice have only become real threats in the last few
years, with OOo 2.0 (dunno the corresponding SO version). Microsoft
has now reacted. We'll see how it develops.
FWIW, you can already find similar Ribbon (aka Fluent User Interface) in
other software, such as
http://www.smartdraw.com/ (watch their video,
expecially the last portion. Look familiar?)
Yes, Microsoft licenses the ribbon to ISVs with the exception of use
in products competing directly against Microsoft Office.