How do you know what marketing is in th eworld?

N

Nikki

I am working on a project that has to deal with marketing, and I need the
true definition of marketing.
 
S

Steve House [MVP]

There are several "true" definitions of marketing - one I've always liked
was: Marketing is researching the customer's needs and creating a product
that fills them. That's contrasted to Selling, which consists of taking an
existing product and convincing the customer that it will fulfill his needs.
 

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