How To Track Clicks from your MS Word Resume (or other Word Doc)using a URL shortener

D

Dave

Like many people with a technical background, I have lots of links in
my resume to companies I have worked for and projects I have
completed. When I send out a resume I would like to know whether
people click on the links in the resume, but normally I can only get
stats for sites I control (using Google Analytics Campaign Tracking).
By using a URL shortening service I can embed links that are specific
to the resume that I sent, and I can track every click on that link
from that specific resume. The only problem here is that creating
those links is time consuming, especially if you send out lots of
resumes and/or have lots of links in your resume.

I created a macro that can automatically generate trackable links with
one click. You need to be somewhat technical to use this macro, and I
have only tested it in Word 2007 (please leave comments on whether it
works for you in other versions). The macro is simple: it contacts a
URL shortening service (either Cligs or Bitly at your option) and
looks through all the links in your resume and shortens them using
your account (so that you can track them).

See more here (including code and screencast on use):

http://www.techdemoguy.com/2010/01/track-clicks-from-your-ms-word-resume/
 

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