You need to know the name of the TextToDisplay property.
For example, when creating the link below, the TextToDisplay is 'Glenn Beck
Program'.
ActiveSheet.Hyperlinks.Add _
Anchor:=Selection, Address:= _
"
http://www.glennbeck.com/", _
TextToDisplay:="Glenn Beck Program"
So to pick only specific hyperlinks, have a set of program lines such as...
ActiveSheet.Hyperlinks("Glenn Beck Program").Follow _
NewWindow:=False, AddHistory:=True