ms access for search marketing data

O

outofbounds

hello there.

i am just learning ms access and have the following situation that i
run into day after day:

1. i download weekly csv files of google adwords, yahoo ppc and msn
ppc keyword data and google analytics web site traffic data.

2. i then want to import that data into ms access and use access as
the main data repository.

3. i assign unique keyword id's to each keyword and then can track
keywords using these unique ids.

a typical data import table might have the following fields
(date,keyword, clicks, revenue,impressions, click through rate, source
(yahoo, google, msn, etc...)

4. what i need to do is when i import the data from these various
sources, the data obviously does not have the unique keyword attribute
that i have assigned to it.

i would like to add a column to those imported tables that assigns the
keyword to its corresponding keyword ID.

the problem i have is i dont know how to do action queries very well
nor do i understand them.

how do i update or append that attribute to the imported data?

what i am trying to do right now is:

import the data table as described above.

do a select query with the imported table and the existing keyword
master table, joining the tables on the keyword phrase. then i
figured i could do an 'update query?

any help would be appreciated.

thanks

jay
 

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