Multiple meta tag solution?

E

Elly

Now I am beginning to understand uploading better - can I just check I have
this right? Can I build the site by moving existing pages into a new site,
saving it as webpage in a different folder and uploading it under the same
ftp? Grouping pages would help the problem with the meta tags, as Google's
description is not necessarily correct. What happens to the index?

Elly
 
D

DavidF

Elly,

I think I understand much of what you are asking, but what do you mean by
"...meta tags, as Google's
description is not necessarily correct"? Can you give us a link to
specific pages and examples of what you are talking about?

You can build your site with multiple Publisher files, and I will discuss
that if that is what you are asking, but it would be helpful to understand a
bit better what you are tying to accomplish.

DavidF
 
E

Elly

David,

To get a better description of a particular page to show in search results,
and therefore increase the likelihood that people will click on it, I would
like to be able to group particular pages, so as to give them specific meta
tags and description. For instance, this link
http://www.professionalcounselling.co.uk/ending_relationship.html on ending a
relationship comes under the heading 'dealing with an ending', for which
ideally I would want to use a very different description/keywords/metas than
f.i. 'Human Givens'. It is then less likely that Google picks phrases out of
context to display and possibly give an incorrect impression (desription out
of context) of a page.

I hope that explains it better.
 
R

Rob Giordano [MS MVP]

meta doesn't count as much as it used to. google looks at searchable content
more than tags...searchable content meaning text that is NOT in an image.



--
~~~~~~~~~~~~~~~~~~
Rob Giordano
Microsoft MVP Expression
 
E

Elly

Rob,

Thank you.

I am doing fine in rankings - top 5 on my most important pages - still
working on the others. However, being on the first page, I hope to be able to
generate more clicks by getting the description in particular, but also the
meta tags sorted sorted.

Elly
 
D

DavidF

Elly,

Ok. I understand. Rob does have a point. Keywords are not as important as
they used to be. However, the description of the page probably is. It is
best if it correlates with the words/content on the page, and the keywords
matching up can't hurt and will probably help.

Unlike Pub 2003 and 2007, Pub 2000 does not give you the option of a
different description on each page of a web publication. The keywords and
description is the same for all pages. Therefore to accomplish what you
want, you can build your site with multiple Publisher files. There are at
least a couple ways of doing that.

Reference: Building a web site with multiple Publisher web publication
files:
http://msmvps.com/blogs/dbartosik/archive/2006/01/16/81264.aspx
In this article David Bartosik describes one way how to do this with the
newer Publisher versions that create subfolders that contain supporting
graphics and pages other than the index.htm file. Publisher 2000 does not
use a supporting folder to contain the web files, nor does it name the
images or other pages in the same way, but the theory is basically the same.

One way to approach this is to divide your main site into sections and
produce each section with a different Pub file, as you seem to be thinking.
You would create subfolders on your web host in the root directory where you
currently upload all your web files and at the same level as the index.html
file...your current home page. Then when you produce your web files with the
different Pub files, you upload those web files to the subfolders on your
host.

If you choose to break your site up into sections, create 6 subfolders on
your web host in the root directory, for each section of your site. To use
your example you could name one folder "ending_relationship". Then after
backing up your main Pub file do a Save As and give the new Pub file a new
name such as ending_relationship.pub. Delete all but the pages that will go
into that section, and then change your description and keywords as desired.
You will have to modify the links. These files are going to reside in the
subfolder on your site so you need to plan how you are going to name each
page. Right now you have custom named the page about 'How to end a
realtionship' as 'ending_relationship.html'. I would change that to
index.html and when you Save as a Web page, choose index.html. This is now
the new home page/first page for that section, so the default index.html
name is more appropriate. So assuming that you did name it this way, the
link to that page will now be
http://www.professionalcounselling.co.uk/ending_relationship/index.html
Assuming that this page:
http://www.professionalcounselling.co.uk/ending_separation_divorce.html is
also part of that section and that Pub file, just add the folder name to the
path to that page:
http://www.professionalcounselling.co.uk/ending_relationship/ending_separation_divorce.html

Though I understand why you are using an underscore in the name, I am not a
big fan. You can't tell from looking at the link whether it is an underscore
or a space, and spaces cause problems. You might want to call the subfolder
"endingrelationship" or "EndingRelationship", which is what I do. But...then
you need to be careful to match upper and lower case when you write the
links. And alternatively, perhaps just use "ending" for the folder name.
After all, the new keywords and description you use on those pages will
describe that section. The longer the file or folder names the easier it is
to make mistakes. The main thing is be consistent in how you approach the
naming convention through the whole site, so plan ahead. Once you figure out
how you are going to organize your site and how you are going to name
everything, then you can just change all the links on one of your navbars,
and copy and paste it to the other pages.

Then you can break out the other sections, and your main Pub file will only
be the one page, your original home page. If you have a new section to add,
or perhaps a single page describing some event or training, or whatever, you
can build that page in another Pub file and put it in its own folder on your
host. And remember, you could have subfolders for each page of your site if
you wanted, and a corresponding subfolder on your site.

Does that all make sense? It is almost easier to do than to describe.

DavidF
 
D

DavidF

Elly,

I just posted an answer to your question about breaking up your site, and
before I read this. One thing to keep in mind is that if you break up your
site, you might loose the ranking you have earned, because the pages will no
longer be where they were. I am not sure it is worth the risk...and the
work. You might come out ahead with better descriptions...I just don't know.

DavidF
 

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