My keywords and description arn't working on search engines

N

n00b

This is the first twelve lines of my index.html page to my website. I had
gotten the meta tags and read that i had to put them in the heading of my
website. well i did that the first time (i am waiting for the latest version
of it to establish itself on the server right now) i put the website up, and
this website got accepted by google and yahoo for a search engine. The only
problem is, that when i try to search for the website, none of the keywords
will bring up the site and unless i type in the name of the company, it won't
show up. I had figured i put it in the wrong order. did i get it right this
time? I have just put the website up again and tried to switch this around a
little bit.


<html xmlns:v="urn:schemas-microsoft-com:vml"
xmlns:eek:="urn:schemas-microsoft-com:eek:ffice:eek:ffice"
xmlns="http://www.w3.org/TR/REC-html40">

<head>
<meta name="description" content="manufacturer of small to mid-sized
vertical and horizontal, push and pull broach machines, broaches, tooling,
and fixtures.">
<META NAME="description" CONTENT="manufacturer of small to mid-sized
vertical and horizontal, push and pull broach machines, broaches, tooling,
and fixtures.">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta http-equiv="keywords" content="mini-broach, mini, broaching, splines,
blind, keys, keyways, hexes, squares, robotic, custom, production, long,
short, run, surface, cutting, tools, fixturing, hi, high, thru, through,
broach, machines, machine, company, broaching fixtures, contract, services,
keyway, Model, Model A, Model 3A, Model 15H64, Model AV-2k, Model 15UV48">
<meta name="keywords" content="mini-broach, mini, broaching, splines, blind,
keys, keyways, hexes, squares, robotic, custom, production, long, short, run,
surface, cutting, tools, fixturing, hi, high, thru, through, broach,
machines, machine, company, broaching fixtures, contract, services, keyway,
Model, Model A, Model 3A, Model 15H64, Model AV-2k, Model 15UV48">
<link rel="File-List" href="index_files/filelist.xml">

<script language="JavaScript">
<!--
 
J

Jon Spivey

Hi,
The meta keywords won't do any good so best to lose them, also you should
only have one meta description. There's more to getting ranked than just
meta description you'd need to get your keywords into your page title,
headings and sprinkled throughout the body. I assume you're targetting
phrases based on broach machines? If so get that phrase in your titles,
headings and body text, you'll need to wait a while for the spiders to come
back and re-index your pages but this should give you a start.
 
T

Tom J

I agree that the key words meta tag needs to be deleted. 1st it's too
long and 2nd if you don't have every word on your index page, that
will kick you to the bottom of the list. Also take out the capitalized
meta tag because you don't want both. The next line after <head> I
would add:
<title>(company name), manufacturer of small to mid-sized vertical and
horizontal, push and pull broach machines</title>
The best aid you can have is lots of links TO your site from suppliers
of parts, customers, or other sites that are related to your business.
That will get 90% of what you are after - people finding your site.

Tom J
 
J

Jon Spivey

I'd disagree with putting the company name in the title - a lot of sites
make the mistake of titling all their pages Company Name : Title Text. A
search engine rates text in importance from left to right so the first word
is more important than the second and so on. Putting the company name first
loses an oppurtunity to get the keyword in the best spot and putting the
company name in the title of every page makes the search engine think each
page is similar rather than a tight match for a specific phrase.

The only exception would be if a company is so well known that they might be
searched for by name, in which case the name could go in the title but it
should be moved around, eg one page might be Smith plc Widget Manufacturer
another might be Red Widgets by Smith plc etc

Assuming this guy is targetting broach machines his title should start
Broach Machines.
 
N

n00b

.....ok then..... so i have the title in. Instead of the company name, i
should put 'broaching machines'? and should i just delete, then?:

[meta http-equiv="keywords" content= ]
and
[meta name="keywords" content= ]



<html xmlns:v="urn:schemas-microsoft-com:vml"
xmlns:eek:="urn:schemas-microsoft-com:eek:ffice:eek:ffice"
xmlns="http://www.w3.org/TR/REC-html40">

<head>
<title>Mini Broach Machine Company, manufacturer of small to mid-sized
vertical and horizontal, push and pull broach machines</title>
<meta name="description" content="manufacturer of small to mid-sized
vertical and horizontal, push and pull broach machines, broaches, tooling,
and fixtures.">
<meta http-equiv="Content-Type" content="text/html;
charset=windows-1252">
<meta http-equiv="keywords" content="mini-broach, mini, broaching,
splines, blind, keys, keyways, hexes, squares, robotic, custom, production,
long, short, run, surface, cutting, tools, fixturing, hi, high, thru,
through, broach, machines, machine, company, broaching fixtures, contract,
services, keyway, Model, Model A, Model 3A, Model 15H64, Model AV-2k, Model
15UV48">
<meta name="keywords" content="mini-broach, mini, broaching, splines,
blind, keys, keyways, hexes, squares, robotic, custom, production, long,
short, run, surface, cutting, tools, fixturing, hi, high, thru, through,
broach, machines, machine, company, broaching fixtures, contract, services,
keyway, Model, Model A, Model 3A, Model 15H64, Model AV-2k, Model 15UV48">
<link rel="File-List" href="index_files/filelist.xml">

<script language="JavaScript">
<!--
 
T

Tom [Pepper] Willett

You title could be: Broaching Machines - Company Name
You don't use meta http-equiv= for keywords or descriptions. Not what it's
for.
You can delete meta name=keywords
--
===
Tom [Pepper] Willett
Microsoft MVP - FrontPage
---
FrontPage Support:
http://www.frontpagemvps.com/
===
| ....ok then..... so i have the title in. Instead of the company name, i
| should put 'broaching machines'? and should i just delete, then?:
|
| [meta http-equiv="keywords" content= ]
| and
| [meta name="keywords" content= ]
|
|
|
| <html xmlns:v="urn:schemas-microsoft-com:vml"
| xmlns:eek:="urn:schemas-microsoft-com:eek:ffice:eek:ffice"
| xmlns="http://www.w3.org/TR/REC-html40">
|
| <head>
| <title>Mini Broach Machine Company, manufacturer of small to
mid-sized
| vertical and horizontal, push and pull broach machines</title>
| <meta name="description" content="manufacturer of small to mid-sized
| vertical and horizontal, push and pull broach machines, broaches, tooling,
| and fixtures.">
| <meta http-equiv="Content-Type" content="text/html;
| charset=windows-1252">
| <meta http-equiv="keywords" content="mini-broach, mini, broaching,
| splines, blind, keys, keyways, hexes, squares, robotic, custom,
production,
| long, short, run, surface, cutting, tools, fixturing, hi, high, thru,
| through, broach, machines, machine, company, broaching fixtures, contract,
| services, keyway, Model, Model A, Model 3A, Model 15H64, Model AV-2k,
Model
| 15UV48">
| <meta name="keywords" content="mini-broach, mini, broaching, splines,
| blind, keys, keyways, hexes, squares, robotic, custom, production, long,
| short, run, surface, cutting, tools, fixturing, hi, high, thru, through,
| broach, machines, machine, company, broaching fixtures, contract,
services,
| keyway, Model, Model A, Model 3A, Model 15H64, Model AV-2k, Model 15UV48">
| <link rel="File-List" href="index_files/filelist.xml">
|
| <script language="JavaScript">
| <!--
|
 
N

n00b

ok, so i'll get rid on the keywords. So the Title would then look like this?:


"<title>Broaching Machines - Mini Broach Machine Company, manufacturer of
small to mid-sized vertical and horizontal, push and pull broach
machines</title>"


and as far as the "meta http-equiv=" i don't know how that got there, but it
is there and it has a whole list of keywords after it, the same as inthe real
keywords meta tag. so what do i do whit that, delete that one too?
 
J

Jon Spivey

Yes, that's good. Now expand on that text in the meta description. Your
listing is going to show in the results as
Your title
The text in your meta description.

So get your keywords in the description, along with your selling points -
good price, fast service, free delivery etc - and a call to action, eg save
on broaching machines etc. You want about 25 words. Bear in mind when your
listing comes up the guy is looking at 9 other listings as well as yours so
make yours as compelling as possible.

--
Cheers,
Jon
Microsoft MVP


n00b said:
ok, so i'll get rid on the keywords. So the Title would then look like
this?:


"<title>Broaching Machines - Mini Broach Machine Company, manufacturer of
small to mid-sized vertical and horizontal, push and pull broach
machines</title>"


and as far as the "meta http-equiv=" i don't know how that got there, but
it
is there and it has a whole list of keywords after it, the same as inthe
real
keywords meta tag. so what do i do whit that, delete that one too?

Tom [Pepper] Willett said:
You title could be: Broaching Machines - Company Name
You don't use meta http-equiv= for keywords or descriptions. Not what
it's
for.
You can delete meta name=keywords
Click to expand...
Click to expand...
 
M

Mark Fitzpatrick

In addition to all the excellent advice you have received, try to find ways
to get other web sites to link to you. Google's Page Rank system rates your
site based on how many people link to you. The idea is that the more people
that link to you, the more credible your web site and business are.

Hope this helps,
Mark Fitzpatrick
Microsoft MVP - FrontPage

n00b said:
ok, so i'll get rid on the keywords. So the Title would then look like
this?:


"<title>Broaching Machines - Mini Broach Machine Company, manufacturer of
small to mid-sized vertical and horizontal, push and pull broach
machines</title>"


and as far as the "meta http-equiv=" i don't know how that got there, but
it
is there and it has a whole list of keywords after it, the same as inthe
real
keywords meta tag. so what do i do whit that, delete that one too?

Tom [Pepper] Willett said:
You title could be: Broaching Machines - Company Name
You don't use meta http-equiv= for keywords or descriptions. Not what
it's
for.
You can delete meta name=keywords
Click to expand...
Click to expand...
 

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