Simple DDE from Word to Excel

[Iordani]

In Word, row 1, I have (for ex.)
{AUTHOR \*upper \*MERGEFORMAT}
This works OK.

I want to make a DDE link in Excel for these data.
In Excel I try
=winword|path_to_doc!...........
(I have other DDEs to other programs in Excel which works OK)

Question is, with what should I replace the dots?
Excel help file tells me "cells, value, field or data". But HOW???

I've googled around but don't find much about DDE at all...

Thanks in advance