Sink events of context menu item

[Tamir]

Hi,
I wrote an addin for ms-word.
In my addin I add an item to the context menu.
Im trying to sink the events of my new menu item with no success.
Probably its because Im sinking mistaken type of events i.e.
_CommandBarButtonEvents.
I tried to sink the CommandBarsEvents but couldnt find a connection point to
it.

Basically Im working in C++ but any help in any programing language will
still help a lot.

Best regards.