You should have two tables. A customer table with customer demographics in
it and a cooler table that has cooler specific information in it. The cooler
table should have a field that contains the primary key value of the customer
it belongs to.
Your form should be for viewing and editing data in the customer table. On
your form you need a subform control. Two properties of a subform control are
Link Master Fields and Link Child Fields. These two properties are used to
relate the records in the sub form to the record in the main form. In the
Link Master Fields, you put the name of the field in the table or query you
are using as the Record Source of the main form that uniquely identifies the
customer. In the Link Child Fields, you put the name of the field in the
table or query you are using as the subform's record source that identifies
which customer the cooler belongs to.
Then you need the subform for the coolers. Don't confuse a subform control
with a form. A subform control is a control on a form. The Source Object
property of the subform control identifies the name of the form that will
appear in the control.
So once you have created a form to show the coolers (usually a datasheet or
continuous form), a main form to show the customers, and a subform control on
the main form that identifies your cooler form and set the Link field
properties in the subform control, each time you change which customer you
are looking at, their coolers will display in the subform.