Chris Game said:
No. No supplier tries to alienate their customers. I think you'll
find that customers loose their way in the long menus rather more
than in the ribbon.
....
Suppliers of pens, paper, computer hardware maybe. Suppliers in
effective monopoly positions are in rather a different position.
Let's consider the number of nested menus. Call the items in Excel's
menu bar (File, Edit, View, etc.) level 1, and the entries that appear
when you click on any of them level 2, and if any of those have
triangles on the right side that indicate further submenus, the
entries in those submenus would be level 3. So how many level 2 menu
entries have level 3 submenus?
File > Permission, Print Area, Send To
Edit > Fill, Clear
View > Toolbars
Insert > Name, Picture
Format > Row, Column, Sheet
Tools > Speach, Track Changes, Protection, Online Collaboration,
Formula Auditing, Macro
Data > Filter, Group and Outline, Import External Data, List, XML
22 level 3 submenus.
Now consider the ribbon. Call every ribbon tab level 1. Yes, if you
don't autocollapse the ribbon, there'll always be one tab's contents
visible, but if you need a command in a different tab, accessing that
tab is no different than clicking on a level 1 menu entry in the
classic UI. Call everything appearing in a ribbon tab level 2. Some of
the level 2 entries have downward pointing triangles to access what
are effectively submenus. Call the entries in those submenu entries
level 3. There are more level 3 submenus in Excel 2007's ribbon than
there were in Excel 2003's menu. Further, there are a lot of entries
in the ribbon with only a small icon and no text. Maybe some users
would consider the icons obvious, but others wouldn't.